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The University of Maryland Social Media Conference
Thursday, August 3 | Van Munching Hall
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Thank you for making #UMDSOCIAL 2017 a success!

If you haven’t already, please fill out the survey online to let us know how we did: go.umd.edu/umdsocialsurvey17. The information we collect from the survey will help us plan better professional development experiences for you in the future.

Presentations from #UMDSOCIAL 2017 are now available online.

If you have any thoughts about a future conference, email Zimri Diaz at zimri@umd.edu.

2017 Presentations

Keynote

How to Stand Out from the Crowd: Engaging Social Media that Drives Action

Carie Lewis Carlson, Senior Director, Digital Marketing, The Humane Society of the United States

Session 1 

One Size Does Not Fit All: Tailoring Your Content Strategy

Andrew Muir, Communications Coordinator, Office of Sustainability
Charlene Prosser, Coordinator, Adele H. Stamp Student Union

Which content works best on which platform? How would one piece of content look different across different channels? Learn how to answer these questions with confidence and walk away with an understanding of the platforms to help guide your content strategy.

Everybody Wins: Social Media Contests & Strategies 

Aaron Ginoza, Social Media & Community Engagement Coordinator, University of Maryland Libraries
Ceylon Mitchell, Communications and Media Coordinator, Office of Community Engagement

You've gotten the followers, planned your content calendar and post often - but no one's liking your posts. How do you keep your followers and fans engaged? Learn the in's and out's of planning and executing social media contests, giveaways and more.

All Together Now: Managing Decentralized Social Media | VMH 1528

Alissa Arford, Director of Online Strategy, Office of Marketing Communications, Robert H. Smith School of Business
Michelle Watson, Coordinator of Public Relations & Marketing, University Career Center & The President's Promise
Alyssa Wolice, Assistant Director of Communications, Fischell Department of Bioengineering & Robert E. Fischell Institute for Biomedical Devices

Communicating effectively through social media faces unique challenges in a decentralized organization. Learn how your unit can increase collaboration across teams, departments and social media accounts. This session will also explore strategies for managing and training student teams.

Session 2

Own It: Making Campus-Wide Campaigns Work For You

Graham Binder, Director of Communications, College of Agriculture and Natural Resources
Laura Ours, Director, Communications & Marketing, College of Behavioral and Social Sciences
Danielle Tarr, Social Media Manager, University Communications

UMD's campus-wide campaigns can help your unit fundraise, amplify your message and engage with other members of the UMD community. Between Maryland Day, Giving Day, the Fearless Ideas Campaign and more, there are many opportunities for units to leverage these campaigns. Learn more about the campaigns themselves, and how to make these campaigns work for you.

Once Upon a Tweet: Effective Student Storytelling

Diedre Couey, Coordinator for Communications, Honors College
Alessandra Gonzalez-Callan, Social Media Student Intern, Education Abroad
Lauren Ruszczyk, Assistant Director of Advising & Outreach, Education Abroad

Telling student stories is a huge part of what we do as communicators at UMD. Hear how to tell these stories through compelling social media spotlights and through the students themselves with student takeovers, ambassador programs, and more. Participants will walk away with tips and strategies to produce compelling student narratives for social channels like Facebook, Twitter and Snapchat using some of the latest digital tools.

Session 3

Hey Alumni! Engaging Terps After Graduation

Kate Juhl, Program Director, University Career Center @ ARHU
Michelle Watson, Coordinator of Public Relations & Marketing, University Career Center & The President's Promise

LinkedIn isn't just for job hunting. Hear how your UMD colleagues are using LinkedIn and UMD's newest alumni tool, Terrapins Connect, to connect with alumni, create mentor/mentee relationships, and round out their overall strategies. Learn how to build a network to strengthen your connections between alumni and your college/department.

Streamlined Social Media: Time Saving Tools & Tech to Stay Ahead of the Curve

Daryl Lee Hale, Alumni Engagement and Outreach Specialist, University of Maryland Alumni Association
Danielle Tarr, Social Media Manager, University Communications

For most social media managers on campus, social media is only part of their responsibilities. Discover how to save time and effort without compromising on quality in this deep dive into our favorite social media tools. We'll explore free and low-cost tools for managing and scheduling social media content, creating quick visuals (no design experience necessary), producing video, social listening, and metrics reporting. Presenters will offer advice and tips for getting started in stories, video and live content and the tech that makes it possible.

 

2017 Speakers

Alissa Arford

Director of Online Strategy, Office of Marketing Communications, Robert H. Smith School of Business

Alissa Arford is the director of online strategy at the University of Maryland’s Robert H. Smith School of Business. Over the past 17 years, her role has touched on virtually every aspect of marketing communications and currently focuses on website, social media and video management. She has an executive MBA from the Robert H. Smith School of Business and a bachelor’s degree in journalism with a specialization in advertising from UMD’s Philip Merrill College of Journalism. Previous employers include the Automotive Service Association, McGraw-Hill and the American Psychiatric Association. Follow her on Twitter @AArford.

 

Graham Binder

Director of Communications, College of Agriculture and Natural Resources

Graham Binder is the Director of Communications for the College of Agriculture and Natural Resources, where he works with leadership to develop, implement and lead college-wide strategic communications that include key messaging, public relations, faculty training and support, social media campaigns, and publications that promote the college and university mission within the state and nationwide. Prior to joining the college, Graham was a senior communications associate within University Communications. Before joining the University of Maryland, Graham was the director of public relations at the Wolf Trap Foundation for the Performing Arts for seven years, where in addition to professional duties, he saw A LOT of concerts and met many of his musical heroes. Graham lives in Washington D.C. with his wife, 2-year old daughter, and two cats.

 

Carie Lewis Carlson

Senior Director, Digital Marketing, The Humane Society of the United States

As Senior Director, Digital Marketing at The Humane Society of the United States, Carie leads the digital strategy for the nation’s most effective animal protection organization. As media is constantly changing, a large part of her responsibilities include evaluating online trends and figuring out how to prepare the organization for the changes in technology, media, and communications. Carie spent over 9 years developing and managing the organization’s award-winning social media program. She is an active member of the Nonprofit Technology Network (NTEN), and at the 2012 Nonprofit Technology Conference she received the inaugural Trailblazer Award for her groundbreaking work in the field of nonprofit social media. When Carie is not working, she enjoys spending time outdoors with her gaggle of rescued pit bulls. Find her on Twitter at @cariegrls.

 

Diedre Couey

Coordinator for Communications, Honors College

Diedre manages marketing and communications for the UMD Honors College. She provides creative and strategic communications that promote the work and achievements of the Honors College, students and faculty. She is responsible for enhancing the web and social media presence of the college, as well as for public relations, branding and print publications. Prior to joining the Honors College, she worked in marketing and public relations for organizations such as Howard University, Discovery Channel, NBC Universal and Montgomery County Public Schools. Diedre has a bachelor’s in journalism from Hampton University and a master’s in cinema-television from the University of Southern California.

 

Aaron Ginoza

Social Media & Community Engagement Coordinator, University of Maryland Libraries

Aaron Ginoza has worked at the University Libraries since 2013. He helped launch UMD Libraries’ Instagram, Snapchat, and undergraduate student outreach team. In his free time, he enjoys cycling, listening to podcasts and watching Game of Thrones.

 

Alessandra Gonzalez-Callan

Social Media Student Intern, Education Abroad

Alessandra Gonzalez Callan is a senior at the University of Maryland with a double major in public relations and Spanish language and literature. She’s currently an Online Communications Intern for Education Abroad, where she manages their social media platforms and works on strategic communications initiatives to engage with the student community. Alessandra looks forward to growing as a PR practitioner and hopes to work in the fields of social media, entertainment and nonprofit.

 

Daryl Lee Hale

Alumni Engagement and Outreach Specialist, University of Maryland Alumni Association

Daryl Lee Hale joined the University of Maryland Alumni Association in May as the alumni engagement and outreach specialist. In her previous job, she served as social media and educational outreach director for the American Breast Cancer Foundation, a small nonprofit based in Columbia, MD. In her role at the Alumni Association, Daryl Lee uses social media as a tool to bring together alumni, students and Terp fans across the world.

 

Kate Juhl

Program Director, University Career Center @ ARHU

Kate Juhl has worked for 6 years as a program director with the University Career Center @ ARHU. Prior to coming to UMD, Kate worked for 5 years as the Assistant Director of Career Services at Virginia Wesleyan College in Norfolk, VA. Kate studied history and Spanish in college and holds a master's degree in teaching and Ed.S. in higher education. As a program director, Kate works individually with arts & humanities students, plans career events and also manages ARHU's LinkedIn group, one of the college's Facebook pages and frequently promotes career events via Twitter.

 

Ceylon Mitchell

Communications and Media Coordinator, Office of Community Engagement

Ceylon Narvelle Mitchell II has worked at the UMD Office of Community Engagement (OCE) since 2016, after graduating from the UMD School of Music (MM'16). He helped OCE enhance its brand, deliver digital campaigns, create a social live video series, and launch a new website. In his free time, he enjoys building a music and media consulting company, freelance performing and all things soccer.

 

Andrew Muir

Communications Manager, Department of Environmental Safety, Sustainability & Risk

Andrew supports campus sustainability campaigns through communications and marketing. He publicizes campus sustainability initiatives, manages the Office of Sustainability website and social media while assisting with campus sustainability programming. Andrew graduated from Miami University of Ohio with a B.A. in mass communications. He worked in radio promotions and marketing in Washington, D.C. for seven years. He has also worked on campus for the Department of Transportation Services. He enjoys playing piano, writing, traveling, sports and spending time on the water in Annapolis.

 

Laura Ours

Director, Communications & Marketing, College of Behavioral and Social Sciences

Laura Ewald Ours serves as director of communications and marketing for the College of Behavioral and Social Sciences. In this role, she oversees the College's visual and branding identity campaign, directs the creation of publications and marketing materials, manages web and social media presences, and elevates the College's visibility in internal and external media outlets. Previously, Laura served as director of communications and marketing for The George Washington University Law School, and also was associate editor of GW Law School Magazine and of GW Magazine.

 

Charlene Prosser

Marketing & Design Coordinator, Marketing & Communications, Adele H. Stamp Student Union

Charlene works with STAMP units in creating effective design and marketing strategies for their upcoming events and branding needs. She graduated from George Mason University with a B.A. in graphic design. Prior to joining the University, her experience stems from working as a designer in the sports apparel and retail industry, as well as an art director in the fashion apparel industry for four years. After hours, Charlene can be found with her two Boston Terriers binging on an unhealthy amount of Netflix and Hulu.

 

Lauren Ruszczyk

Assistant Director of Advising & Outreach, Education Abroad

Lauren Ruszczyk is the Assistant Director for Advising and Outreach in Education Abroad at the University of Maryland. With over 10 years in the field, she oversees the recruitment, admissions and student support services for over 2,000 students studying abroad each year and works closely with her team to develop and lead initiatives that support broader access to study abroad for UMD's diverse student body. Lauren is passionate about showcasing the #TerpsAbroad experience as seen through the eyes of UMD students and works on collaborative outreach efforts with students and staff to promote study abroad.

 

Danielle Tarr

Social Media Manager, University Communications

Danielle Tarr coordinates social media strategy at the University of Maryland as the university's social media manager. Danielle works to advance the university’s digital presence, leading social campaigns and coordinating efforts across colleges and departments campus-wide. Previously, Danielle provided digital strategy support to progressive nonprofit organizations at The Hatcher Group, building and executing plans to increase public awareness, activate donors and volunteers, and empower social change. When she is not on social media, Danielle enjoys camping, hiking, and anything else that gets her outdoors. She has studied eight languages with varying degrees of success; she is currently working on Italian.

 

Michelle Watson

Coordinator of Public Relations & Marketing, University Career Center & The President's Promise

Michelle Watson (Lopez-Mullins) serves as the PR & Marketing Coordinator for the University Career Center & The President's Promise. Additionally at UMD, Michelle serves as a committee member on the Maryland Student Affairs Conference, #UMDsocial Conference, and her department's Diversity Committee. Off-campus, she works independently as a branding consultant, graphic designer and artisan. Having earned her B.A. in psychology from the University of Maryland in 2012, she applies psychological principles in all of her endeavors, strategies and content creation. She is deeply committed to representing diversity, empowering and networking others, and to the Cross (to which she gives all credit). She's often asked which social network she prefers, to which she will enthusiastically reply Instagram. She feeds her burgeoning love for scenic and wildlife photography there, and you can follow her @hydroliciousmlo.

 

Alyssa Wolice

Assistant Director of Communications, Fischell Department of Bioengineering & Robert E. Fischell Institute for Biomedical Devices

Alyssa Wolice is the Assistant Director of Communications for the Fischell Department of Bioengineering (BIOE) and the Robert E. Fischell Institute for Biomedical Devices. Prior to this role, she served as a communications coordinator for the A. James Clark School of Engineering, where she launched and oversaw communications and social media platforms for BIOE, Civil and Environmental Engineering, and the Unmanned Aircraft Systems Test Site. In addition to her “day job,” Alyssa leads communications and social media for Lean In D.C., a nonprofit organization that specializes in narrowing the gender wage gap by providing resources and support for women looking to advance in their careers. To date, she is a credentialed writer and Pocaster for a Washington Nationals blog – to which much of her personal Twitter account is dedicated. Alyssa holds a B.A. in journalism from American University, and is currently studying public administration at the University of Maryland.